Even Average Consumers Like LEDs

Engineers working on energy efficiency projects are probably more likely than the average consumer to appreciate products that make a joule of work go farther. So when it comes to evaluating the performance of LED lightbulbs, one might suppose a technical audience is good at evaluating specifications but perhaps biased about how well average consumers are likely to accept these pricey replacements for incandescent lighting. The distinction is important for judging whether or not predictions of mushrooming demand for LED lighting will come true.

Energy Efficiency & Technology Editor Lee Teschler asks the question in the September/October issue: Are average consumers educated on the specifications of LEDs and do they care?